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Resistance and Consumer Shifts: The Dynamics of the Lice Treatment Market
The Lice Treatment Market is defined by a dynamic interplay between the growing prevalence of head lice infestations, especially among school-aged children, and the critical challenge of insecticide resistance. A significant market driver is the "growing need due to rising infestation rates and demand for convenient At-Home Solutions," which is constantly fueled by recurring outbreaks in community settings. Historically, treatments relied heavily on chemical pediculicides containing pyrethrin and permethrin. However, the widespread and, often, incorrect use of these products has led to a major industry challenge: the rise of "super lice" or lice with Knock Down Resistance (kdr-type mutations), with resistance rates now exceeding 80% in various populations globally. This reduced effectiveness of traditional chemical treatments is driving a profound shift in consumer preference.
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